As the Senior Visual Designer is the design lead on concepts, design comps, and creates final design executions for homepage, email, social media, banner and app store visuals, editorials and more. Facilitates design critiques with the design team and oversees junior designers.
Alongside the Creative Director, leads all inbound creative requests and works across all departments to meet deadlines. Helps develop design directions for visuals to support these ideas.
For projects like the homepage and email redesign, the process included pulling inspiration, creating wireframes, and then after several rounds of feedback with the Creative Director and VP of Marketing, providing the final templates ready for hard coding.
The Holiday Homepage Fall 2018 Launch was a two-month long project with the Creative Director. We were tasked with creating a holiday campaign homepage redesign. Ideating different concepts and coordinating with different teams, our final design concept is what is presented on the left side of the HP products. The right side (and GIF) is what we then worked on with the engineering team to develop live on site.
Projects like the App Store Screenshots/Ad Promotion consisted of initial storyboarding alongside the Mobile Engineering team and Ad Performance team to determine what the best features would be to highlight while maintaining a comprehensive narrative. After wireframing and several rounds of mocks, a final package of simulation videos alongside screenshots best highlighting the ShopStyle app were designed together.