Produced original designs and creative for exclusive content to Vogue.com through design, research, and production. Most creative designs often had a quick 24-hr turnaround. The primary initiative was to help push the iconic magazine’s site into the next level within the digital frontier, while still honoring the established brand aesthetic.
Bigger projects like a holiday market round up for covers of the year were given with a month long deadline to ensure proper execution. Design process included kick off meetings with all department editors, and then working alongside the Art Director and Market Editors to concept, curate and execute a holiday package design.
As the Senior Designer, helped to establish design vision across all aspects of the Lonny brand. Worked directly alongside the engineering team in the conception of several new initiatives like an interactive visual index, a parallax feature story, and redesigned email templates.
Worked with the Art Director, photo department, and editors to design editorial content and create production art through new and challenging ideas.
For bigger projects like the Interactive Digital Issue and hard coded emails, the process was very involved over the course of several months alongside the engineering team and the Editor In Chief. Everything from how the overall styling should be to designing the hover states on features like the Interactive Table of Contents, needed to be designed and tested.
The homepage redesign also took a handful of months alongside the Creative Director to explore different experiences for the lifestyle user. With input from the CEO and Editor In Chief, and several different mocks, a final product was put together to give hand off to the engineering team.
The parallax feature story was a passion project directed by the CEO. The intent was to find a present a more interactive feature story that would allow the user to engage with the story further than just scrolling over text.
An intensive, year long graduate program in Journalism with a specialization in Visual Communication Design focused on producing an interactive iPad layout for a self-created magazine in both portrait and landscape versions.
Features included having page jumps, text scrolling within a page, pull out graphic functions, in-line slideshows, videos and many other interactive elements created within Adobe Publisher.